Taking the time to learn how to build a sales funnel, can turn you from Complete Newbie to over night Success with the right marketing along to go with it.
The sales funnel describes the individual stages of a sales process and enables the measurement of qualitative critical figures from the first customer contact to conversion into paying customers.
A Sales Funnel uses the resources available to structure existing marketing and sales processes effectively.
The sales funnel reflects the purchasing process and is divided into a series of steps, in which many potential customers approach a product, then only a few arrive at the end of the path (the funnel).
5 Stages of a Sales Funnel
This stage involves marketing, advertising, and promotional campaigns.
Building brand awareness in virtual space is facilitated by tools to reach leads.
This stage is often called the “ToFu” (Top of the Funnel).
The audience must be attracted by your blog posts, keywords, social media campaigns, landing pages, and, in general, free content that allows them to learn more about you and the value of your proposal.
Customers show interest in a product, starting from a message or word of mouth, or simply discover it.
It has to be found out who is interested in your offers.
It can be implemented using a lead magnet that promises the customer, for example, to solve a problem in the exchange of email data.
Only those who signal that they are interested in your products by exchanging their email data will remain in the sales funnel.
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Once you have screened the prospective customers, you can now start addressing specific leads.
Interest in recipients who have interacted with the site through various tools, e.g., Google Analytics, can be tracked their behavior.
To find out what products they saw, how much time they spent on a given subpage and adjust the message to meet their needs, which results in shifting a given group of recipients to the lower part of the sales funnel.
Create creations with a clear Call To Action, build your image as an expert, present the offered solution as the one the potential client needs.
This section of the sales funnel is about the real offers you make to your lead customers.
The sales department selects the most attractive leads, people actively interested in the product or service, which require immediate interaction.
Hot leads forwarded to the sales department, which gives appropriate incentives to buy and adapts the offer to individual preferences.
In this phase, you can send the first sales messages.
Warm leads must be warmed up by successive engagement activities.
The purchase made by the customer is the last stage (BOFU), located at the very bottom of the funnel.
If, as a result of the marketing efforts, you managed to move the recipient to this funnel level, you have succeeded.
This stage is where the sales department implements the sales process and after-sales activities.
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Benefits of a Sales Funnel
Constant monitoring of the sales process
The sales funnel allows you to carefully observe and analyze the behavior of your users through the campaign or marketing strategy and thus evaluate what does and does not work.
To achieve this, your marketing team can measure online behavior, such as visits to pages on websites or activities in emails that you send.
You’ll be able to redirect customers with specific paid ads to certain stages of the sales funnels and plan future content and educational resources based on that.
As the prospect begins to research and find solutions to their problem, they will notice that they have many options.
They can easily switch suppliers and analyze other offers, especially in the early stages of his journey.
With excellent customer relationships, a lead might be convinced of a good brand or service, depending on how they are handled.
The funnel helps to better understand the value proposition that you will offer with your brand, as well as identify the ideal client that you will not only attract but also that will provide a solution to their problem.
Most significantly, your sales process can be much more organized and optimized through various tools that will help you create and monitor the Sales Funnel.
Save time by dismissing unqualified leads and focusing on the best points.
Analysis of work results
By comparing the number and value of open opportunities with the number of sales successes, you can quickly analyze the results.
Verifying the level of sales goals is a handy feature of the CRM system. Besides, you can quickly analyze the individual achievement of each of your KPIs.