So you have developed your idea for a niche website and you’re ready to launch. But before you dive-in and start dishing out content, there is another vital step you should take. It seems so obvious and yet so many people make the error of failing to take it. What is this critical next move? Keyword Research.
The importance of Keyword Research
Using Keyword Research in the most effective way, can mean the difference between a website that ranks in the search engine listings, that brings in 1000’s of readers each day, generates an excellent amount in revenue and a website that goes unnoticed. Using niche as keywords can not only improve your sales and boost your profits, but bring in a massive amount of like-minded Traffic to your site.
Keywords or keyword phrases are terms that a searcher types into a search engine to find whatever they’re looking for across the internet. Keyword research is the process of selecting the most relevant keywords in order to optimize your search engine rankings and help bring in visitors to your site.
How To Use Keyword Research
You don’t have to be a marketing expert to do your own keyword research; there are already tools out there to help you. Two good examples are “Keysearch” and “Google Keyword Planner“. Both are simple tools to use and will save you lot’s of time and extra work.
The advantages of having such a tool are obvious:
- Find more specifically targeted keyword
- Improve your search engine ranking
- Save Time
- Increase your profits
- Generate large keyword lists
- Uncover negative keywords to avoid
Another advantage of using a keyword research tool, is that it will give you an estimate of daily clicks per keyword and “pay-per-click” bid values.
Why is this important?
If you want to scale-up your profits you need a heads up on the competition. These numbers will allow you to analyze how many pages are competing for top rankings and witch keywords to focus on.
How To Use Your Keywords
Once you have finished your research and generated a list of targeted keywords, you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking drastically.
It’s important not to fall into the trap of over using the same keywords over and over, otherwise the search engines may interpret them as spam.
- Most effective use of keywords should be 3-7 times on each page.
- Add your most important Keywords in your Tittle Tag, usually between 5-6
- Add your most important keywords or keyword phrases to your Heading Tags
- You can also use keywords in your hyperlinks texts.
Most of the Top Dogs internet marketers will tell you that keyword research and the proper usage of keywords means more to your website’s success than almost any other aspect.
So do yourself and your business a favor, and take your time, do the research and create your content the right way.
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